Taking BT above and beyond
We’ve supported BT since 2008 with campaigns and projects across Retail, Wholesale and Openreach. When BT launched brand new products and services, moving from a telecoms provider to challenger TV broadcaster and consumer mobile brand, they came to us. BT Sport attracted two million subscribers in its first quarter – including 75% of BT colleagues. On launch day, Sky’s share price dropped by 6%. It was the biggest market challenge since 1993.
Launching BT Sport to 110,000 colleagues