The Weekly Debrief

From electric ads to trending creative

We’re a creative bunch. Ideas are what get us up in the morning, and when we see a good one, we can’t help but share it. Whether it’s on a lengthy email chain, a scrap of paper left in a meeting room, or a post on our Workplace group – ideas are always flying around the We are Vista Studio.

This is our round up of the best of them. This is the Weekly Debrief.

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Rethinking apprenticeships

The subject of apprenticeships often causes debate. While some suggest they provide a positive platform for workers to simultaneously learn a trade and earn money, others argue that apprenticeships open the door to cheap labour and exploitation.

One thing that cannot be debated however is that based on current figures, the government looks set to fall way short of its initial target of creating three million apprenticeships by 2020. As a result, the Department for Education has created a new TV advert depicting youthful workers bursting with electricity, ramping-up the steady pace set by the ‘Get In Go Far’ campaign which launched in 2017.

Boasting a distinctly urban vibe, the corporate feel of the Government’s previous campaign has been completely overhauled, the new ‘Fire It Up’ campaign is aided by the frenetic sounds of Busta Rhymes fused with the iconic Knight Rider soundtrack. Keen to discover more? Take a look at the ad everyone’s talking about right here.

#trending2019

With more products now offering an end of year summary (think of Spotify’s ‘Wrapped’ and Monzo’s ‘Your Year in Monzo’ campaigns) to engage customers with a nostalgic summary of the year that was, Shutterstock is preparing users for what lies ahead with the launch of it’s eagerly anticipated ‘2019 Creative Trends’.

Based on the data collected as a result of billions of image, video, and music searches and downloads from Shutterstock customers, this long form digital delight details how bright colours, cartoon faces, and ostentatious animal patterns are all set to lead the way in 2019.

Broken into three main sections – major trends, rising trends and ‘ones to watch’ – the creative takes users on a journey from ‘zine culture’ to ‘tempting typography’, with plenty of weird and wonderful trends making an appearance along the way.

As some of you may remember, during #CreativityMonth we shared our own marketing design trends with ICF.  See how our trends compared to Shutterstock by exploring the full article over on the ICF site.

Gaming in the workplace

Can simulating a workplace environment help students get ready for their future careers? Processim Labs believes so, with its customised gaming simulation targeting students via their smartphones in a bid to prepare them for life after education.

“One of our student simulations is a virtual factory. Users can hire employees, as well as monitor and manage the inventory”, explains company CEO, Javier Chan Ruiz. “At the end of the game, users can export all of their company’s data into an Excel spreadsheet to crunch the numbers and learn from any mistakes without ruining a real company.”

When it comes to internal training and engaging experiences, we’ve had our fair share of successes including BT Mobile Moves – an animated digital game that won Best Internal Marketing Campaign at the Drum Content Awards.

Having clocked more than 15,000 hits in its first week, the award-winning game was used to train 11,000 colleagues in 17 call centres across the UK, making it one of BT’s most successful internal campaigns ever.

Image source: Shutterstock