From festival fails to beverage battles
We’re a creative bunch. Ideas are what get us up in the morning, and when we see a good one, we can’t help but share it. Whether it’s on a lengthy email chain, a scrap of paper left in a meeting room, or a post on our Workplace group – ideas are always flying around the We are Vista Studio.
This is our round up of the best of them. This is the Weekly Debrief.Read More…
Shutterstock: Recreating Fyre Festival
It’s been six years since Shutterstock released its first brand marketing campaign, and now they’re back – ready to rival the abundance of new stock image providers with their latest campaign ‘It’s Not Stock.’
Created using only Shutterstock assets, the new marketing ploy is set to highlight their vibrant creative community, made up of over 550,000 contributors from around the globe. Not to mention, its lowest prices in the market, influx of 1.5m fresh assets every week and new savvy smarter search and discovery technologies.
The first campaign video to be released sees the infamous marketing campaign for Fyre Festival under the spotlight. Billed as a luxury music experience, the fake festival picked up plenty of attention after Netflix’s documentary – FYRE: The Greatest Party That Never Happened – hit screens earlier this year.
Held on a private island previously owned by the notorious drug lord, Pablo Escobar, the exclusive festival was created with the intent of promoting the Fyre app used to book music talent. It was heavily promoted across social media by some of the worlds most famous celebrity influencers – including Kendall Jenner who was rumoured to be paid a hefty $250,000 for one single Instagram post.
What’s that saying again? More money than sense…
The promotional footage shot for the experience cost the company millions. In its campaign, Shutterstock highlight how it was able to recreate it in under a day, for under £1,600 – without even leaving their desks. And they even got swimming pigs involved too!
The clever 30-second video pokes fun at those prepared to blow their budget on eye-catching content. With affordable packages for everyone, Shutterstock have just proven that marketers and creatives can construct and tell any story they want – at the click of a button.
Battle of the beverage
Hollywood heroes, Ryan Reynolds and Hugh Jackman, have recently called it truce on their playful social media feud. And, in a bid to put their differences behind them, they agreed to create ads for each other’s beverage companies. Except, Jackman didn’t quite get the memo – see them here.
In a video posted to his official YouTube channel, we see both men reveal their ads. First, Reynolds proudly shows off his celebratory piece for Jackman’s Laughing Man Coffee of which he claims to have worked 24/7 on.
The short film gushes over Jackman’s incredible efforts to provide support to farming communities, by investing in housing and scholarships for coffee farmers and their families.
If the cringey coffee ad didn’t get you giggling, next Jackman reveals his hilarious efforts for the Aviation Gin ad, whereby he slates his fellow actor and pours the entire contents of the bottle over a table.
It looks like the mock trolling feud of the famous Marvel pair isn’t over yet, and we can’t wait to see what else they come up with.
The trolling King is at it again
It feels like only yesterday Burger King were hot on the heels of rival fast-food chain McDonald’s, with their latest marketing ploy The Whopper Detour – aimed at encouraging McDonald’s customers to download its new app to take home a Whooper sandwich for one cent.
A few weeks later and they’re at it again, serving up even more beef with their latest trolling antics. This time, poking fun at McDonald’s latest Big Mac launch by offering up a new Big King XL sandwich – claiming to “outsize the competition” with 175 percent more beef.
And it hasn’t stopped there, as Burger King’s Swedish operation gave its menus a revamp to feature sandwiches with tongue-in-cheek new names including ‘Anything but a Big Mac’ and ‘The Burger Big Mac Wished It Was’. The stunt comes after McDonald’s lost the right to its Big Mac trademark as part of its own lawsuit against a smaller Irish burger company, Supermac’s.
Although we love to see friendly competition amongst brands, Burger King are in danger of resembling the jealous younger sibling who in a bid to keep up, use foul play techniques to maintain attention.
Image source: YouTube