The Weekly Debrief

From Parisian pastiche to voice-activated visuals

We’re a creative bunch. Ideas are what get us up in the morning, and when we see a good one, we can’t help but share it. Whether its on a lengthy email chain, a scrap of paper left in a meeting room, or a post on our Workplace group – ideas are always flying around the We are Vista Studio.

This is our round up of the best of them. This is the Weekly Debrief.

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Souvenirs and statuettes

We all know everyone loves an underdog, and while describing one of Paris’s most venerated tourist attractions in this way might jar with some, it’s clear that the Centre Pompidou felt it needed to get back in the game in 2018.

With giants like the Arc de Triomphe and Notre Dame stealing all the best tourism, Centre Pompidou was all too often neglected, and what better way to combat that than with its very own line of souvenir statuettes? Stay with me.

The art gallery gave Publicis agency, Marcel, the task of mimicking popular miniature versions of the Sacré Coeur (and other mainstream Parisian lures) to create a batch of tiny Pompidous.

And they didn’t stop there. Marcel has brought Paris’s home of contemporary art into the future, putting a QR code on the bottom of the souvenirs, which when scanned, reveals a digital map to guide buyers to the Centre.

Statuettes have been deposited across the city, mini buses are roaming the streets to take people straight over to Pompidou, a video is circling online charting the efforts, and the hashtag #SouvenirsDeParis is smashing the hits on Twitter.

And for added poignancy, the French, souvenir translates directly to the English, memory. Love it when a plan comes together.

The Tide is high, Amazon is holding on

Multi-national consumer goods company, Proctor and Gamble is changing its game in the ecommerce arena, with an all-new, ultra-concentrated liquid detergent.

Launched through US detergent brand, Tide, the innovation comes in the form of an ‘Eco-Box’, containing 60% less packaging and 30% less water than the current Tide box.

The aim of the game is to reduce the need for extra layers of packaging, making it super easy to buy and ship online, while keeping the impact on the environment as low as possible.

While you might think this is just another US conglomerate ticking the sustainability box on their agenda and buddying up with the equally dominant Amazon in the meantime, you’d be wrong.

In the wise words of P&G’s brand manager, Isaac Hellemn ‘ecommerce isn’t a trend anymore, it’s reality, and we’re excited to keep innovating for it.’

And in the even wiser words of our very own Strategist, Becky Gleeson: “The Tide Eco-Box is designed to keep the convenience of online shopping, but reduce the overall impact of that convenience on our environment. Great for the planet, good for our pockets… but what happens if Amazon gets too big?”

Your guess is as good as mine.

Swapping screen time for stories

In a screen-saturated world, concerns about the slowly frying eyes and brains of our younger generation abound. Now, Los Angeles studio, Within, has created a clever alternative – an app that channels the power of AR to captivate and inspire through stories.

Within was founded by Aaron Koblin and Chris Milk, and is well-known for VR expertise, but this venture into AR represents a new avenue for the studio. This time, they’re combining tech and craft to make Wonderscope, an iOS app based on AR and voice detection software.

There’ll be documentaries, music and animated films – all with the goal of engaging young brains and keeping imagination at the heart of the childhood experience.

Image source: Marcel