Gemma Mortimore talks leadership, achievement and confidence

Gemma Mortimore is part of our Operations Board. She’s been on the We are Vista team for a decade, and has wealth of experience delivering projects, working with top clients and growing our people into a strong, vibrant team.

The first quarter of 2018 has been one of our busiest to date, and halfway through its final month, Gemma shared her thoughts on what it means to be a leader, how she’s built confidence and expertise in the industry, and some of her greatest achievements working with We are Vista.

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On leadership

I respect a leader who knows their stuff inside and out – I find it easy to work with and for people who are passionate, knowledgeable and not afraid to have a bit of fun along the way. A key thing is understanding each and every person in your team – knowing what they want to do and what their situation is, so you can help them be a part of the business.

I don’t feel more pressure on me as a female leader. I’ve worked with colleagues, clients and leaders of all genders, and the way I behave and relate to them is very much dependent on how they behave with me, and what their knowledge and expertise are. I know people will react positively to me if I do what I say I’m going to do, if I lead well and help everyone I work with to reach their full potential.

On gender balance

At We are Vista, we’ve always been very balanced in senior roles – we get a lot of things right, and we create the right environment for people to be treated as individuals. There’s been a lot going on in the world this year – and some of it you can’t believe is still happening – but I love the size of our business, because although we’re doing big things and leading in our industry, we’re still an inclusive, intimate team where everyone is respected as an individual.

On achievement

For the first seven years of my career here, I was going up through the ranks – and that’s been a big journey for me. What we’ve done as business over the past ten years has always been brilliant, but now we’re doing it for the best brands in automotive, the best brands in retail, the best brands in banking. We’ve become We are Vista, and I’m super proud of that. It’s taken a lot of energy and effort, but we’ve solidified our direction, and leading that change has been incredibly memorable.

It’s been an inspirational Q1 and a brilliant start to the year – the spirit of delivering so many projects for so many clients has been truly special. Our business is all about making an impact and making a meaningful difference, and so far this year, it feels like we’ve really got it right. We’ve gone totally different, done some of the biggest things we’ve ever done, and it feels like we’re nailing it.

On confidence

Be confident and speak up. You can always develop skills, but what you can’t buy or train is certain people’s attitudes and ways of thinking – and you’ll always get respect from people when you have passion. Through being a leader of this business and being able to voice my opinion and have healthy debate, I’ve realised that you don’t have to be right every time, you don’t have to have the same opinion as everyone else – you can look at things a little differently.

In our industry, being expert in your craft is what takes you on different journeys, and when you do well, when you make a difference, when you do great things – that’s when you really get noticed, that’s when you make an impact that lasts, and that’s when the rewards will come.