IWD 2018: Progress, Power and Potential

As the 8th of March rolls round again, it’s a great time to reflect on a vibrant, eventful and at times turbulent year for gender equality. Here at We are Vista, we’re taking the opportunity to celebrate some of our brightest female leaders, explore the gender balance within our agency, and look ahead to an empowered, equal future.

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This year’s International Women’s Day (IWD) theme sees us uniting behind a powerful call to action: #PressforProgress. It’s about coming together to drive gender parity and motivating everyone to think and act in line with the mission. Pressing for Progress conjures the image of hitting a switch to spark a dramatic shift in thinking. But it also encourages us to think long term, imagining the collective power of friends, colleagues and communities taking action together – no matter how big or how small.

When it comes to progress, potential is never far behind. Realising and believing in the potential of individuals and organisations to do great things and ignite great change is the first step towards driving progress. As an agency, we like starting at the beginning and thinking big – taking a minute to imagine every possibility and believe in the crazy ideas. And 100 years ago, that’s exactly what gender equality was – a crazy idea. Now, in 2018, it’s slowly starting to become a reality – and all because someone believed in its potential and fought for the dream of progress.

So, in the name of progress, potential and all things powerful, we thought it only right to ask some of our very own We are Vista women to share their unique experiences and perspectives: four blogs, four weeks, four women.

Starting with our Creative Director, Dani Batty, we’ll explore career highlights and the impact of global movements such as #metoo, which have made history in the past year. We’ll talk to our Group Event Director, Gemma Mortimore, our Account Director, Halina Kukula, and finally, Nikki Lane, our Event Director. They’ve all got great stories, great advice, and voices powerful enough to keep the IWD momentum going way beyond the day itself.

If you were wondering about the numbers, ours are pretty good. 54 per cent of the We are Vista team is female, and 52 per cent of our senior management are women – making for a slight female majority across our entire workforce. Compared to the rest of the UK, where the average proportion of senior business roles held by women fell to 19 per cent last year, we’re powering ahead. We’re well aware of the need to enable people of every gender on our team to realise their full potential – and be inspired by a talented, inclusive workforce as they do.

But equality isn’t just about the numbers. It’s about creating an environment where everyone has a voice – where everyone gets the recognition, opportunities and support they need to succeed and progress. As brands and businesses all over the world jump on the bandwagon, shouting from the rooftops with clever (and less clever) IWD-inspired campaigns, we’re looking to our own team for inspiration, championing all the voices that make up our agency, and getting excited for the progress, power and potential of the future.