How to inspire your audience

Once upon a time, a blog about Storytelling

Storytelling. It’s becoming a bit of a marketing buzzword, sadly, and I’m sure if you asked ten different industry experts what it meant, you’d get ten different answers.

So, here’s an eleventh industry expert telling you what it should mean and how you can make the most of it. Lucky you.

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The problem with a lot of storytelling is its content – it’s all about the brands, their purpose, their identity, and their reason for being. All of that has a part to play, sure, but it forgets an important fact:

Audiences are vain.

They want to know what’s in it for them. How will you make their lives better? Why should they be interested in what you’re saying?

You need to think less about your own story, and more about how you can become a main character in theirs.

Because ultimately, you’re trying to build a relationship. You want to forge a connection between you and your audience that keeps them coming back, and for that to work, it can’t just be a one-way conversation. Fall into that trap and you’ll be telling a story that no-one is listening to.

Imagine if you were on a first date. The other person sits down and proceeds to talk about themselves for the next two hours. “I believe in this, I like doing that, I think you should like me for the following hundred reasons. Me, me, me.”

You leave the date knowing an awful lot about them, but do you want to see them again?

I doubt it.

Our approach to storytelling is different, and it needs to be to make it work. We think less ‘me, me, me’ and more ‘us, us, us,’ helping our clients forge lasting relationships with their audiences. We don’t just create campaigns that highlight our clients’ purposes – we create them in ways that everyone can join in with.

Because let’s face it, all the best stories make you imagine you’re in them.

You’re a wizard in Harry Potter. You’re a hobbit in Lord of the Rings. You’re John Snow in Game of Thrones.

It’s time your story inspired your audience to be part of it too. Talk to us about how we can help you make it happen, and you’ll all live happily ever after.