C&IT A List 2017 Rayna Jeffery

Starring in C&IT's A List is Rayna Jeffery, senior event producer, 32, We are Vista

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C&IT A List 2017: Rayna Jeffery

Starring in C&IT's A List is Rayna Jeffery, senior event producer, 32, We are Vista

We are Vista Senior Event Producer, Rayna has been recognised in the C&IT A List. The C&IT A List recognises the top agency players aged 35 and under. Rayna works on high profile experiences with FTSE 100 clients for this full service, integrated agency – she continues to exceed expectations and couldn’t be more deserving of her position at the top.

After university, Rayna went straight into an events role in London before delivering international projects for a publishing company. Following a stint in Jack Morton’s Australia office Rayna returned to the capital and joined We are Vista.

Boss says

“With a willingness to take challenges head on, a great personality and a wicked sense of humour, she’s a truly treasured member of the We are Vista team,” says Gemma Mortimore, group events director.

Best project I’ve worked on

For four years running I helped deliver an exhibition in Cape Town, which was always great fun. It’s such a special destination.

Most challenging moment

When I moved to Melbourne I had to start right at the bottom and prove myself again to secure an agency role.

Dream client

An event that allows you to be creative and has a big production budget, such as the MTV Awards.

Alternative career

A graphic designer – I’ve always enjoyed the design part of my role.

Goals before 40

To still be in a challenging role where I get to experience new things.